Google Releases Mobile Friendly Labels on SERPs

Google Releases Mobile Friendly Labels on SERPs

Google has announced the release of a new label on the SERPs to highlight websites that are mobile-friendly. A page will be labeled as mobile-friendly if it meets the following criteria: Avoids using software no common on all mobile devices, like Flash. Reason being is because Apple products (i.e. iPhone, iPad) do not support Flash and they have such a large market share in the mobile device category. Instead, HTML5 should be used instead of Flash as this is supported by all, if not most of all mobile browsers. Text that is readable without zooming in. Page content sizes to the device screen without having to zoom or scroll horizontally. Spacing between links should be far enough apart so it’s easily tapped (or “clicked”). The key thing that Google is trying to push for is for users to have a seamless experience on mobile devices without the frustrations of zooming in/out, scrolling across to find content, tapping on the wrong link (due to size) and unable to play video due to unsupported technology. It seems Google has already started rolling out the mobile-friendly labels which can be seen on a mobile device. So why is mobile important? According to comScore, we’re seeing a surge of smartphone and table usage, with digital media time spent on a mobile device is now 60% and the growth trend is upward. We’re seeing a huge growth in mobile usage, surpassing desktop in internet activity from social networks, media consumption, emails to e-commerce. We live in a world of constant connectivity now and it makes sense that mobile is a big contributing factor to that. My site...