Search Engine Optimization
Search Engine Optimization (SEO) is still one of the most effective, cost efficient and scalable inbound marketing tactics. The aim of the game is essentially to be found on the first page and first position on the natural results by customers who are after your products or services.
Bear in mind though, over time, Google has increased the presence of paid ads and has taken up majority of the screen real estate above the fold. Something you should definitely consider complementary to SEO is Search Engine Marketing.
The purpose of Google’s search engine is to connect users to information that’s useful and relevant to them, while providing them a great user experience on the web. So why is this important to you?
It essentially means you need to make sure your website is optimized from a content and technical point of view to be relevant and accessible, as well as provide a great user experience through design, site speed and functionality. Not only that, you also need to improve your site’s authority and trust so that Google knows you’re a reliable source to send users to.
Google’s search algorithm was founded by Larry Page & Sergey Brin based on the concept of research papers, where the more a research paper is referenced by other papers, the more it’s deemed to be authoritative and reliable.
Similarly, in the real world where you have 2 Thai restaurants, the more a particular restaurant is mentioned through word of mouth (positive experiences) – be it from friends or strangers, the more popular (or authoritative) that restaurant will be, and that restaurant is more likely to be relevant to you when choosing a Thai restaurant.
Ultimately, you need to ask yourself: do you deserve to be #1? If you cannot answer that confidently, most likely Google doesn’t think so too.
At Picqle, we are SEO experts who have experience helping small websites with a few products to enterprise level e-commerce sites with millions of SKUs. We’re not just someone who helps you place keywords, but rather, figure out how to add value to your business by ensuring your customers have a great experience – essentially making you deserve that #1 spot!
To find out more on how we can help and pricing, please contact us on the form on the right and we’ll get back to you as soon as possible.
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